Joico Structure @ Bodycare2000

Joico Structure - New & edgy styling range with top performing products

We get it. You want style, you want edge, you want your dreams to be realized. You need JOICO STRUCTURE.This brand new diverse range of products that’ll have you prepped, primed and ready for some serious fashion-led styling was launched on September 1.

Being in a global community usually means that when at the retail counter we are faced with global brands. The large brands have taken over the world and offer little to no product difference from retailer to retailer, country to country. One company is changing that. JOICO hair care has just introduced STRUCTURE available exclusively in Canada and the UK.

Sitting with, Artistic Director and Mastermind of the STRUCTURE line, Damien Carney, he explains that the look set out to be achieved by the new styling line is the London, UK look or the equivalent of Queen Street look here in Toronto. The look of unstructured hair created on the fly. Nine products work alone or as a cocktail to create edgy, no fuss hair with texture and shine.

One trick Damien showed us, when using hairspray, spray it on your hands and work it through the hair as you would a styling pomade. This will provide texture and hold to the hair exactly where you need it. This also helps create movement instead of helmet head.

The Joico Structure Lineup Includes:

TWIST - styling gum, hold level 2
GLUE - extreme crème, hold level 5
SCULPT - styling clay, hold level 2
PASTE - flexible adhesive, hold level 4
DEFINE - lightweight shine wax, hold level 1
ADAPT - texture paste, hold level 3
SHAPE - texture crème, hold level 3
FOUNDATION - hair prep & primer, hold level 0
FINISH - instant hold hairspray, hold level 4 

Bodycare2000 - Stand out style online
Bodycare2000 is an online store with absolutely everything you need to stand out from the crowd. We specialise in top brands like Doop, Joico Structure, Tangle Teezer, Revlon, TiGi - Toni & Guy, Paul Mitchell, American Crew, Tara Smith, Fudge Hair Care - and lots more!

As a family-run business established in 1992, Bodycare2000.com offers an exceptional customer experience, making it the ideal online store for all the latest cosmetic products. Why not browse through our website now and take your pick of our extensive range of grooming and hair care products?

It’s quick and easy to place your order online - or you can call our order hotline now on 0115 975 1533.